Step 1: Determine your strategy
Determine if you want to use an existing entry or create your own.
Timebox: 5 mins
Step 2: Plan and Research the blog Idea
Read the Buyer Persona Guide to understand your target audience
Choose a topic, determine your target audience, and conduct your research.
You need at least five (5) sentences.
Timebox:3 hrs
Step 3: Create Blog Idea
From your research, create/Complete your entry by adding the necessary details to the Content Creation Excel file.
Timebox: 3 mins
Step 4: Get Blog Idea Approved
Schedule a 15 mins sync session with Content Manager (Stacy) to approve the entry. Use google calendar when scheduling the content manager will share the target date for the first draft & blog publishing.
Update excel sheet under notes
Timebox: 15 mins
Step 5: Meeting & Scheduling
Based on the first draft target date, organize your calendar to meet with the Blogger.
The Editor will contact you via email so ensure you have available time to meet.
Step 6: Editing and Revising
Edit and Revise the first draft.
Blogger to recommend links to our services and other pages on the QualityWorks website
The content Manager should approve QualityWorks and QualityWatcher links added.
Timebox:2hr
Step 7: Publishing and promoting
Final review of published article